Integrated Business Challenge International Tourism Industry

Question: Discuss about theIntegrated Business Challenge forInternational Tourism Industry. Answer: Introduction The international tourism industry is found to be increasingly segmented as a result of different growing segments or niches of tourism. One rapidly expanding and noteworthy niche segment is adventure tourism. Recent research on adventure tourism brings into focus the problems such form of tourism brings, mainly intrusion into culturally sensitive areas (Williams et al. 2017). The present paper aims to discuss the issues for industry and society in relation to adventure tourism. It throws light on the range of problems that adventure tourism creates. Adventure tourism is a fun-based activity whose experiences are welcoming. Travelling to exotic regions of the world reflect the personal challenges, self-perception and self-mastery of the travellers. Adventure tourism has positive as well as negative implications for the area where such trips are conducted. Though it has been considered as an important catalyst for economic growth, a number of problems arise due to such tourism (Giddy and Webb 2016). According to Wilks, Stephen and Moore (2013), the life of the locals are disturbed to a considerable extent when tourists visit those areas that are otherwise left undisturbed my humans. The serenity and peace are diminished when a number of thrilling but risky activities are taken up in such exotic places. As pointed out by Murphy (2013) the jobs for the locals have poor payment, and the working conditions are poor as well. Since the places are usually remote and the basic amenities are in scarcity, the locals have a difficult time in adjusting to the activities being taken up in those areas. Culture of the areas where adventure tourism takes place is disturbed to a great extent. There is a requirement of respecting the culture of the places of visit and knowing about their ecosystem. The local culture of the areas have a certain degree of distinctiveness as culture is deep in their worklife. Destruction due to tourism have had an aversive impact on the traditional way of life. Uprooting the locales from their communities are common, and this needs to stop. The exoticism of foreign cultures are to be maintained (Rantala, Rokenes. and Valkonen 2016. A number of principles underping the process of conserving the essence of diversity and culture in adventure tourism. Firstly, adventure tourism must not degrade the area of interest in any manner. Secondly, long-term benefits re to be provided to the place of visit. Benefits include cultural awareness, scientific progress, conservation, economic success and educational opportunities. Adventure tourism needs to advocate for mor al and ethical responsibilities towards the cultural environment. Moreover, adventure tourism needs to promote partnership and understanding between local communities, non-governent organisations and the government. Education among all parties would be beneficial in this regard (Fogler and LeBlanc, 2014). It can be concluded that adventure tourism is known to be a fast growing tourism segment in the recent past. It is a distinctive form of tourism whereby tourists have an exciting and unusual experience. However, there are a number of concerns regarding the applicability of adventure tourism. The Cultural dilemma has a strong relation with adventure tourism as it is a threat to areas where such adventures are carried out. There is an urgent need of robust strategies that can combat the issues arising due to such form of adventure. References Fogler, H. and LeBlanc, S. (2014).Strategies for creative problem solving. 3rd ed. Upper Saddle River, NJ: Prentice Hall. Giddy, J.K. and Webb, N.L., 2016. The influence of the environment on motivations to participate in adventure tourism: the case of the Tsitsikamma.South African Geographical Journal,98(2), pp.351-366. Murphy, P.E., 2013.Tourism: A community approach (RLE Tourism). Routledge. Rantala, O., Rokenes, A. and Valkonen, J., 2016. Is adventure tourism a coherent concept? A review of research approaches on adventure tourism.Annals of Leisure Research, pp.1-14. Wilks, J., Stephen, J. and Moore, F. eds., 2013.Managing tourist health and safety in the new millennium. Routledge. Williams, P., Soutar, G., Ashill, N.J. and Naumann, E., 2017. Value drivers and adventure tourism: a comparative analysis of Japanese and Western consumers.Journal of Service Theory and Practice,27(1).